Program Studi Ilmu Komunikasi - S1

Tentang Ilmu Komunikasi S1 - Universitas Bina Nusantara

Marketing Communication Program is an interdisciplinary major that combines theories and concepts of Communication Science and Public Relations. Marketing Communication Program has two concentrations, i.e. Corporate Communication and Brand Communication. Both concentrations emphasize on developing communication skills using conventional and digital media, and the ability to design strategic communication plan for various stakeholders. Corporate Communication focuses on designing strategic communication plan to build and maintain good and mutual relationship with companys internal and external public through diverse public relations tools, such as news releases and publications, social media, corporate events, corporate social responsibility activities, etc. Brand Communication focuses on designing strategic plan to communicate brands credibly to the related target audience, such as existing and potential customers, media, industrial associations, government-related parties, etc.

All concentrations offer advanced ICT and globally minded approach as the characteristic of BINUS UNIVERSITY. Not only our curriculum is up-to-date with industrial needs, but it also complies with the national standard of curriculum. Our curriculum consists of three-years study on-campus, and one-year enrichment program. During their four-years of study, students will be able to acquire professional, as well as international experiences.

Visi Program Studi

A leading Communication Program creating professionals with integrity, creative, open-minded, and digitally savvy.

Misi Program Studi

The mission of Communication Program is to contribute to the global community through the provision of world-class education by:

1. Recognizing, nurturing and rewarding the most creative and value adding talents, both lecturers and students.

2. Educating students in the fundamental skills, knowledge, research and practice of communication science, by providing high quality and up-to-date teaching and learning experiences; and prepare them to continue their advanced studies.

3. Conducting research and professional services in communication field for society development.

4. Preparing students for strategic positions in communication field as public relations professionals in the challenging global world.

5. Improving the quality of life of the global community through research and community development activities

Kompetensi Dasar Program Studi

The objectives of the program are :

1. Provide students with a solid foundation of theoretical and practical knowledge in Broadcasting, Public Relations and Digital Journalism in the fields of, Radio, Television, Public Relations and Digital Journalism.
2. Prepare students with a solid foundation in communication skills for success in the Broadcasting, Public Relations and Digital Journalism industries.
3. Provide students with communication, entrepreneurial skills and internship for sucsess in a global market.
4. Conduct ICT-based research in the field of Broadcasting, Public Relations and Digital Journalism.
5. Prepare students to succeed in the global industry and to improve the quality of life of the global Community.